Publicis Media Schweiz

Publicis Media Schweiz is a newly formed organization under the Publicis Groupe, bringing together four global media agency brands: Zenith, Blue 449, Starcom, and Mediavest Spark. This reorganization aims to strengthen their market presence by aligning with global standards. Each agency maintains a strong individual market position, focusing on data, analytics, content, and performance to support client business transformation. The restructuring includes the integration of local brands and the introduction of Blue 449 in Switzerland, headquartered in Nyon.